LeadPass
Voice-based AI lead qualification

Only qualified leads move forward.

Stop wasting time on calls with people who were never going to buy. Leads answer a few questions by voice. LeadPass weighs what they say against your rules, gives you a clear verdict with evidence, and shows each lead the next step you choose.

Try it yourself See use cases
Nothing to install
Answered by voice
Ready in minutes
One lead, read by the AI voice · 0:47
Budget High
“we set aside around 5k for the right partner”
Decision-maker Confirmed
PASS Can now book through your Calendly
This week's inbox 40 leads in
8
Pass
6
Review
9
No pass
You look at 8, not 40.

You're spending your best hours on leads who were never going to buy.

A form is too shallow to tell you who's serious. A call is too expensive to give everyone. So you guess — and you find out the lead was a poor fit only after you've already spent the time.

Forms are too shallow

Short typed answers hide intent. You get names, not context.

Live calls are too expensive

Your hours are the bottleneck — and most of them go to people who never buy.

Most "interested" leads are not ready

Fit, urgency and budget vary wildly. You only find out after you have spent the time.

The hidden cost

What the guessing actually costs you

Your calendar fills with no-shows and tire-kickers.

Your sharpest hours go to your worst-fit leads.

The people who would have bought get stuck behind the ones who won't.

The trade-off

The depth of a call, at the scale of a form

Whatever you use today, you pay for it: a form scales but tells you nothing, a call tells you everything but eats your calendar. You trade depth for scale — and lose either way.

A typed form
Typeform, Google Forms
Short, vague written answers
No evidence against your real criteria
Scales — but tells you nothing
Scalable, but shallow
A discovery call
Or a sales-qualification call
30–45 minutes of your time, each
Caps at the size of your calendar
Most were never going to buy
Deep, but doesn't scale
Both
LeadPass
Voice + AI qualification
Leads speak 2–3 min, on their own time
AI checks every answer against your rules
You only spend time on the qualified ones
Deep and scalable
See the full comparison — Typeform, Calendly routing, VideoAsk
How you set it up

It starts with a two-minute brief

Tell LeadPass what a great lead looks like, in your own words. It turns that into the criteria to check and the questions to ask.

Your brief

“I sell a high-ticket service. Before anyone books a call I want to know they have the budget, a real problem, and that they're the one who decides. Time-wasters: the merely curious, people who want it for free, and anyone expecting results overnight.”

~2 minutes · typed or spoken
LeadPass turns it into your criteria
Budget Hard rule
Real problem Must-know
Urgency Check
Decision-maker Check
…and the questions that cover them
1“What would you like to change about where you are now?”
2“What has stopped your previous attempts from working?”
3“Why do you want to fix this now?”
4“What budget have you set aside for this?”
5“Who will decide whether to move forward?”
The full flow

You send the link. They come back decided — not just answered.

One lead, start to finish — this is what happens after you share your flow, and why it is not a form.

1

Voice filters before you lift a finger

Recording a few voice answers takes real effort. The mass-blasters and the merely curious won't bother — and that's the point: whoever finishes is already showing real intent.

In a form, typing “asdf” is free.
2

The AI reads like you would

It doesn't just store fields. It listens to the rambling and files the evidence under each of your criteria — with the exact quote.

“we set aside around 5k for the right partner” Budget High
3

Missing something required? It asks — on its own

When an answer you need is still missing, LeadPass writes the question for that one lead and asks it in the same session, before saying goodbye.

Real problem empty asks “What are you actually trying to fix right now?”
A Typeform only has the branches you pre-wrote. This one writes the branch that was missing.
4

Your hard rules can't be talked around

Hard rules fail in code, not on the AI's opinion. However good the rest sounds, a broken rule is a No pass — and the reverse holds: the AI can't reject, on a hunch, someone who meets your rules.

“honestly I'd need it for free” Budget rule No pass
5

You open decisions, not rows

Monday, the inbox isn't 40 rows to sort. It's 8 Pass with their quotes, 6 Review, and 9 No pass with the exact reason. You look at 8, not 40 — and Pass gets your Calendly as the next step.

What happens next

A clear verdict. A clear next step.

LeadPass decides the verdict from your rules. You choose what comes next — a booking link, your review or a polite no. If something essential is missing, the lead sees that too.

Pass

Ready to book

Show qualified leads your booking, checkout or any other link — right on their result screen.

Review

Worth a closer look

Keep borderline leads in your queue with the full read and the evidence. One quick look, then you decide.

No pass

Not a fit. No awkward call.

Poor-fit leads see a clear, courteous no. Your calendar stays clear, and you never have to deliver it live.

Why not a form

Three things a form physically can't do

Read between the lines

It hears “budget… we'll see” and files Budget as Low — with the quote. A dropdown only has the options you listed.

Ask what it didn't hear

When a must-know answer is missing, it writes the follow-up for that one lead and asks it live. A form is the same for everyone.

Decide and explain itself

Pass, Review or No pass — each with the reason and the evidence behind it. Not forty rows you might have to read on a Sunday.

A form collects answers for you to read. LeadPass runs the sales-qualification conversation you'd run — and hands you an auditable recommendation with quotes.

Use cases

Before every next step that shouldn't be open to everyone

Use LeadPass before sales calls, demos, proposals, bookings and other commercial next steps. One flow, the right buyers forward.

Something else? Same engine, your rules — describe who should get through and LeadPass builds the questions and the criteria.

Less guessing. Better conversations.

When a qualified lead reaches your calendar, you already know how to approach the conversation. Every call starts warmer, sharper, and closer to a decision.

What they want
Why they want it now
What they have tried before
What they are worried about
Whether they are likely to buy
How you should approach it
Pricing

Pricing that scales with the leads you qualify

A real lead normally uses one qualification when it reaches a final AI result — Pass, Review, No pass, or Incomplete. New starts stop at your plan limit, but a lead already in progress can finish. Empty starts, test-runs, and example leads do not use quota.

Save at least 20%
Starter

Put one link in front of one offer — and stop taking calls you shouldn't.

$49/momonthly equivalent
billed monthly $468 billed annually in one payment
Start trial
1 flow
100 completed qualifications / mo
Voice answers, transcribed for you
AI read against your criteria, with a verdict
Live follow-ups when an answer is missing
Choose what each verdict shows
Shareable page — nothing to install
Recommended
Pro

Run it across everything you sell — each offer with its own rules.

$99/momonthly equivalent
billed monthly $948 billed annually in one payment
Start trial
Everything in Starter, plus:
3 flows
300 completed qualifications / mo
Scale

For teams running qualification across several campaigns, offers, or languages.

$299/momonthly equivalent
billed monthly $2,868 billed annually in one payment
Start trial
Everything in Pro, plus:
10 flows
1,000 completed qualifications / mo
Built for paid traffic, multiple funnels, and team handoffs
Move to a higher-volume plan from Billing whenever you need it

Every plan includes the full product — you're choosing volume, not features. Switch plans as you grow.

Prices exclude tax; tax is added where applicable.

Managing qualification for clients?

Run separate client workspaces with pooled usage and agency pricing.

Explore agency plans

Frequently asked questions

A short voice conversation behind a link. You put it before a sales call, demo, quote or checkout, and the lead answers whenever it suits them. LeadPass reads each answer against the criteria you set, so you can see who fits, why and what should happen next.
A real lead normally uses one qualification when it reaches a final AI result — Pass, Review, No pass, or Incomplete. New starts stop at your plan limit, but a lead already in progress can finish. Empty starts, test-runs, and example leads do not use quota.
Choose a higher-volume plan from Billing whenever you need it. During the trial, changes are free — your trial simply continues. After that, eligible changes take effect immediately with proration; lower-capacity changes wait until your current workspaces and flows fit.
No. Each flow gets its own shareable page, ready to drop into ads, a bio link, an email or a DM. Nothing to install — for you or for your leads.
You can cancel renewal at any time; access continues through the period already paid. Plan changes are free during the trial and prorated afterwards, always immediate. A downgrade completes only when your current workspaces and flows fit the target plan; changing track (Direct or Agency) currently goes through support.
Yes — voice is the point. Speaking a couple of answers takes just enough effort to filter out the merely curious, and it tells you far more than a typed field ever will. It works from any device, with no app, and the transcription and analysis happen automatically.
Yes — you can start a trial and create your first qualification flow in minutes. A supported payment method is required and you can cancel anytime before it ends.

Stop guessing who's worth your time.

Your rules. Their voice. A clear verdict before you give away the slot.

Try it yourself Cancel renewal anytime